RevOps

Growing revenue has always been the top priority of all business leaders, so it should be no surprise that more companies are trying to implement revenue operations. Forrester’s 2021 revenue operations survey of 316 respondents even discovered a significant shift towards driving the value and promise of revenue operations

The business model for generating revenue growth has fundamentally changed in the 21st century. Traditional organizational structures for managing revenue growth are no longer adequate due to changes in technology, customer behavior, and business models. Several key forces are driving this change: * Customer experience is now the primary basis of